Minutes: Credible Web CG (13 June 2018)


  1. Events, I Annotate
  2. Events, Info Disorder conf
  3. Events, Story Science, Univ of Florida
  4. Events, Misinfocon in Kiev
  5. Calendar
  6. July F2F planning
  7. Intros
  8. Inspection subgroup


  1. RESOLVED: approve minutes of 30 may


# [Sandro Hawke]

# [Sandro Hawke] +1

# [Sandro Hawke] RESOLVED: approve minutes of 30 may

Events, I Annotate

# Ed Bice says: that Jonathan Stray, who was on the journo panel, is a strong ally.

# Ed Bice says: slides from his flash talk (on our work, and CredCo’s) will be available.

Events, Info Disorder conf

# [An Xiao Mina] This was a nice summary posted publicly by an attendee:

# Sandro Hawke says: a rapid response mechanism was discussed

# Sandro Hawke says: he went to a workshop on deep fakes (e.g. video), we fall back to provenance as only solution, but losing anonymity is a tradeoff

Events, Story Science, Univ of Florida

# [An Xiao Mina] And here’s info about MisinfoCon DC, which I mentioned as potentially of interest to this community:

# Sandro Hawke says: there were also psychologists weighing in on how to rebuild trust

# Sandro Hawke says: when there’s a really big brand, CNN or NYT, it’s gonna break your trust from time to time, smaller brands probably can be more trustworthy over time, just a hunch, maybe some way to test that

Events, Misinfocon in Kiev

# Scott Yates says: while there, the Arkady [surname?] kerfuffle happened

# Scott Yates says: will take a while, but will provide a strong trust signal

# Scott Yates says: that will not be a certifying body, only a standards body, certification will have to happen otherwise


# [Ed Bice] +1 to that Sandro - pushing against credentialing bodies

# [Scott Yates] Arkady Babchenko

# [Jon Udell] (I’ll be on vacation next Weds.)

# Sandro Hawke says: Misinfocon (in August) open for registration, it’s in DC

# [An Xiao Mina] Also: MisinfoCon Research into Action on July 9 in NYC – if you are a researcher interested in this, please let me know. we won’t have as much of a public facing event listing, as it will be a smaller event.

# Sandro Hawke says: AEJMC overlaps in DC, possible cross-pollination?

# [Jon Udell]

# [Ed Summers] *Re: “” – quote @Ed Summers : I gave a lightning talk *

# [Ed Bice] I have to jump off - thx all.

# Sandro Hawke says: Jane Elizabeth (American Press Institute, is a point of contact. (@Jon Udell is in touch with her as well.)

# Sandro Hawke says: , re: July F2F, awaiting confirmation of hosting offers (Facebook, AirBnB)

# sam boyer says: (re: a possible hackathon), works best when tighty focused. Some aspects of what we do qualify, others not.

# Sandro Hawke says: “What’s the most hackathon-ready opportunity?”

July F2F planning

# David Karger says: , re: a hackathon, is it maybe a design exercise more than a coding exercise

# sam boyer says: doing that around viewing reputation or claim review sounds interesting

# Reto Gmür says: we need to do more planning / standardization first

# Jon Udell says: useful exercise to document how claimreview is used in practice, and how it’s so shoddy, document its failings – missing target URLs, various pathologies

# David Karger says: a useful design exercise: illustrate how we want our feeds to convey credibility signals

# An Xiao Mina says: we use the analogy of nutrition labels, makes you think, we list carbohydrates, do people know what means?

# David Karger says: nutrition labels are one of many approaches to evaluate in a design exercise

# Sandro Hawke says: , would be nice if there were existing datasets so some folks could do paper design, others make prototypes driven by real data

# sam boyer says: need to provide prompts, some raw material to work from

# sam boyer says: , having a set of worked-through design concepts seems valuable


# [Jon Udell] Mainly for the benefit of @Ting Cai who’s new to the meeting.

# [Sandro Hawke] Attending July 26-27

# [Sandro Hawke] +1 Ting

# [Sandro Hawke] +1 Reto

# Sandro Hawke says: , w/respect to F2F, fine to talk about long-term vision but let’s do something that delivers near-term value.

# Reto Gmür says: that in the reputation/transparency realm, there aren’t the same near-term opportunities as w/respect to inspection and fact–checking/claim review

# Scott Yates says: whether/how to divide into subgroups depends on whether they’ll have critical mass, which is unclear at the moment

# Scott Yates says: , accordingly, we may need to evangelize this group

# Sandro Hawke says: the inspection subgroup, chaired by @An Xiao Mina, went well the past 2 weeks.

Inspection subgroup

# An Xiao Mina says: we dove into related indicators, initial study looked at “aggressive” calls to action for social sharing, how do we define “aggressive”?

# … also looking at whether a domain has ads.txt

# …also looking at emotional language, emotionally-charged tone

# [Jon Udell]

# [Sandro Hawke] fascinating

# Scott Yates says: ads.txt is a system to verify which platforms a publisher is using to monetize, disreputable publishers don’t have an ads.txt because .. ? .. kind of unclear

# [Sandro Hawke] pretty big!

# [Scott Yates]

# [Scott Yates] Check this one out! (this is the NBC affiliate in Denver)

# [Jon Udell] *Comparing and I find:, 3661, DIRECT

and, 7466, DIRECT

This suggest to me that participating publishers are declaring the identifiers they use to represent themselves in various adtech networks.*